Major Wagering, Media & Gaming Service Provider

jidabyte helps improve performance and user experience of web assets

Overview

A major wagering, media, and gaming services provider sought to improve the performance and user experience of its digital assets. The company aimed to redesign its architecture, optimize processes, and integrate cutting-edge tools to enhance both backend and frontend development.

Challenge

The company faced several challenges as they worked to improve their digital ecosystem:

  • Outdated Architecture & UI – Needed to modernize the UI components and redesign the digital architecture for better performance and user engagement
  • Manual Testing & Operational Efficiency – Required an automated testing framework to reduce manual efforts and improve testing efficiency.
  • Content Reusability & Fast Development – Needed to streamline content management and development processes for faster and more efficient execution.

Solution

The following solutions were proposed and successfully implemented to address the challenges:

  • Modern UI Components & Architecture Redesign – Redesigned the architecture with modern UI components, enhancing the user interface and overall digital experience.
  • DevOps and AWS Cloud Optimization – Built infrastructure as code and implemented AWS cloud services, optimizing engineering and development processes with DevOps practices.
  • Automation Framework & Content Integration – Implemented Appium for mobile testing automation, reducing manual testing efforts by 45%, and integrated Adobe Analytics and Target to boost user engagement. Content and Experience fragments were used to enhance content reusability and speed up development.

Outcome

The implemented solutions resulted in significant improvements for the company:

  • Enhanced User Experience – The new UI components and architecture redesign improved the digital experience, driving better user engagement.
  • Increased Operational Efficiency – DevOps and cloud optimization streamlined development processes, increasing team productivity.
  • Reduced Testing Time – Automation of mobile testing with Appium cut manual effort by 45%, improving testing efficiency and speed.
  • Better Content Management – The integration of content and experience fragments enabled faster development and improved content reusability.